Selecting The Right Products To Promote.
How To Choose The most profitable products from the Clickbank marketplace to promote.
I want to begin by asking you this question.
Do you know how to choose a product from the Clickbank market place that
you know will be profitable?
If you answered “yes” that is great, you are probably earning money using
clickbank as a resource for products.
If you answered “no” then hopefully after today you will have a better
understanding of what is involved in choosing a profitable profit through
Clickbank.
First, when it comes to choosing and promoting Clickbank products it is a
good idea to have a solid criteria that you can use to decide if the
product is going to be profitable and worth your time and effort.
Now, a few of the key things you should look at are the Gravity score,
the competition, the salesletter, the commission rate and the price of the
actual product.
For now I would like to talk about the Clickbank gravity score and how it
will help you choose the right products to promote.
Ok, so what exactly is Clickbank gravity? To this day that is a question that
continues to baffle many affiliates.
But, according to Clickbank the gravity score is:
The number of distinct affiliates who earned a commission by referring
a paying customer to the vendor’s products. This is a weighted sum
and not an actual total. For each affiliate paid in the last eight weeks
they add an amount between 0.1 and 1.0 to the total. The more recent
the last referral, the higher the value added.
[If you need to reread the last paragraph until you completely understand it.]
It doesn’t actually have anything to do with the total amount of sales that
have been made for a particular product.
What a high gravity score actually indicates is that affiliate marketers
are earning plenty of commissions on sales from the product.
A low gravity score indicates that there haven’t been many sales for the
product at all.
So as you can see the actual gravity of a product is an important indicator
of how successful a product is selling.
Lets look at an example of how you can interpret the gravity score.
Let’s say for instance that the product has a score of 336, that means
that 336 affiliates have made a sale for that product within the last eight
weeks.
Keep in mind that this doesn’t reflect the amount of sales made by each
affiliate. It could be that 336 affiliates made one sale each or that three
affiliates made 112 sales each. There is really no way to tell for sure.
But it can lead you to the conclusion that a high gravity score often
means more competitors.
It is important to keep in mind that it will be more difficult to make
money from a product that has a large number of affiliates promoting it.
A good rule of thumb is to aim for products that have a referral
percentage below 65%. This means you will have less competition.
If you don’t mind the competition it is perfectly OK to promote products
with a higher gravity score. Simply because these products have been
proven to be successful sellers and you can be sure that there is a
market for them.
Then again, there are lots of extremely valuable products on Clickbank
that have a far lower gravity score with less competition. Of course the
choice is completely up to you, but I recommend that you keep your
product choices limited to ones with a gravity of 20 or higher. Because
most products below that just won’t make any money for you no matter
how much you promote them.
After you have found several products that meet your criteria based on
the gravity score you can begin looking at the other variables like
evaluating the sales letter, cost and commissions.
By understanding how the Clickbank gravity score works you can be
more confident that you are picking the most profitable products to
promote.
Look for the more information on evaluating the sales letter soon.













January 24th, 2011 at 7:20 AM
I just StumbledUpon this. Not bad. I’ll give it a thumbs up.