Below you will find a guest article from Jimmy D. Brown, developer of the Mutiple Streams Theme wordpress blog theme.
For more information on turning on ten “built-in” ways to make money
from your blog, visit
Multiple Streams Themes
The Easiest Way To Outsell Other Affiliates
If you’re an affiliate marketer, then you’re always looking over your shoulder
to see if the competition – your fellow affiliates – are catching up to you. Or,
worse than that, you’re looking up ahead trying to catch up with them!
At times any market can be crowded, so selling the same thing to the same
group of people means you’re lucky to get just a small share of the market.
Imagine having thirty-five Wal-Mart stores in one small town, all competing
with each other to get the local business. You get the idea.
But it doesn’t have to be that way. The easiest way to outsell other affiliates
is this…
Turn your AFFILIATE offer into a UNIQUE offer!
You see, most affiliates try to sell the product as is. If your prospects are
shopping around, they’re going to skip all the “buy from me” offers.
Instead, they’re going to focus on those offers that give them an incentive to
buy. And that means you can outsell the other affiliates simply by offering a
bonus product to anyone who buys through your affiliate link.
I’ve been teaching this concept since 2001 and, all things being equal, those
affiliates who put this into practice will outsell those who don’t virtually 100%
of the time.
It’s a very simple strategy. Let’s break it down into three steps…
Step 1: CHOOSE Your Incentive
Your goal is to make your offer stand out from the crowd by offering an
incentive to buy from your link, thereby boosting your conversion rate.
And that means you need to offer a bonus that enhances or otherwise
complements the affiliate product.
Did you catch that? Your bonus should “enhance” or “complement” the
product you are promoting as an affiliate. That’s what makes for the best
incentive.
————- Case Study ———–
Let me give you a “real” case study (not made up … actually done by one
of my customers).
A customer – who is also one of my affiliates – recently purchased my
Multiple Streams Theme wordpress blog theme. He loaded it to his site.
Then, he invested a little time writing a small report that teaches how to
customize and tweak the theme. He offered this small report, filled with
insider shortcuts and tips for enhancing the theme, as an incentive to
anyone who ordered the Multiple Streams Theme through his affiliate link.
Brilliant.
I’m just guessing, but I bet the report didn’t take him half an hour to write.
He just logged his own personal experiences. And yet it has high value to
anyone who has plans to order the theme.
That’s how you outsell other affiliates. You turn your AFFILIATE offer into
a UNIQUE OFFER.
————- Case Study ———–
One way to do this is by reading the sales letter for the product and choosing
one particularly enticing bullet point.
Example #1: If the sales letter tells prospects they can learn how to get traffic
from social media sites, then you can create a report called “27 Ways to Use
Social Media to Drive Traffic to Any Website!”
Example #2: If the sales page for a diet book promises a month of low calorie
recipes to customers, you can create a supplementary low calorie recipe book
and give it away to those who buy from your link.
Example #3: If you’re promoting a dog training book and you see a bullet
point about eliminating bad behaviors such as jumping, incessant barking,
digging in the gardening, etc. You can create a report or even a video called,
“The Secrets of Training the Perfect Dog: How to Keep Your Dog’s Paws Off
Your Guests, Off Your Counters and Out of Your Garden!”
The point is, your freebie should be directly related to the affiliate offer. You
want your prospects to buy through your link just because the incentive is so
enticing.
What kind of incentive? You can do videos, software, coaching, advertising,
installations, services, etc.
But, “pound for pound”, the best and easiest incentive to create is a small report.
Step 2: CREATE Your Incentive
Once you decide on the topic, your next step is to create the bonus product. If
you’re creating a short report or video, you can probably finish it in one day.
Otherwise, you can hire a trusted freelancer to do it, which frees your time to
focus on marketing the offer!
Tip: You find ghostwriters on sites like WarriorForum.com, Elance.com, and
GetAFreelancer.com. You can also ask for recommendations from your
colleagues via your social networks or on business forums.
Step 3: CIRCULATE Your Incentive.
Finally, your last step is to promote your offer by letting prospects know that
anyone who buys the affiliate product using your link will get the bonus product.
Let your list know. Tell your blog readers. Tweet about it. Purchase advertising.
Distribute free marketing materials such as ezine articles. Mention it in sig files at
forums. You know the drill.
Now, there are a few ways to deliver the product:
1. On the download page. If you’ve developed a relationship with the product
vendor, he may agree to set up a special sales page that promotes the bonus
plus a special download page so that customers can download it instantly after
purchasing.
2. Manually. You can have customers forward their receipts and then you send
them the link to the bonus.
3. Automatically. You can also set up a special email address with an
autoresponder, so that anyone who sends you a receipt gets the download
link automatically. (Naturally, some people will try to “cheat” this system.)
And there you have it – the simple three-step strategy you can use to outsell
your competitors and put more money in your pocket.
It’s so easy you could be making more money by tomorrow… if you get
started today!
Speaking of “making more money”. If you have a blog, how would you like
to have ten “built-in” ways to increase your affiliate commissions from your blog?
Visit: Multiple Streams Theme
to learn more. NOTE: The offer mentioned at the website will no longer be
available after Friday, March 19, 2010 at 10PM. Jimmy is “retiring” it then and
discontinuing all sales.